Launched in collaboration with the BC Cancer Foundation, this initiative has already raised over $1.5 million in the past five years—fueling innovation, hope, and real progress in women’s cancer care.

The Heart Behind the Movement

At the center of WOMEN GOING BEYOND is a story of vision and collaboration. Devon, the founder, brought this initiative to life with a mission to create meaningful impact for women facing cancer. In its second year, Rebecca of Hughes Clothing joined the movement—and together, they introduced a fashion show that has since become a signature event of the campaign.

What started as a shared vision has grown into a powerful annual experience where purpose meets style.

Fashion with a Purpose

The annual fashion show is more than just a runway—it’s a celebration of confidence, resilience, and community.

• Fashions are curated by Hughes Clothing, bringing timeless, elevated style to the stage.
• Shoes and designer bags are provided by Turnabout Luxury Resale, adding a layer of luxury through thoughtfully curated pre-loved pieces.

Founded in 1978, Turnabout has built a legacy of making high-quality, luxury and contemporary fashion more accessible through resale. With a strong focus on community and sustainability, they are more than just a fashion destination—they are a brand that believes in giving pieces a second life while making style attainable. Their contribution to the show adds depth, intention, and a story behind every accessory seen on the runway.

Explore their collection here:
https://turnabout.com/

A Community That Gives Back

This year’s campaign is further elevated by the support of Magnolia Hotel & Spa, led by Nicole Roberts. As a matching sponsor, the hotel is doubling the impact of donations—amplifying the community’s generosity and accelerating funding for critical research.

Their involvement reflects a shared commitment to care, connection, and meaningful change—values that define WOMEN GOING BEYOND.

The Cause: Advancing Breast Cancer Research

In 2026, the campaign aims to raise $500,000 to support two groundbreaking clinical trials at BC Cancer Victoria:

• Rapid 2 Trial – Exploring whether partial breast irradiation can be as effective as full breast radiation, with fewer cosmetic side effects.
• MA.29 Trial – Studying whether some patients can safely avoid additional months of immunotherapy, reducing both treatment time and side effects.

These trials represent a future where treatment is not only effective—but more thoughtful, personalized, and less invasive.

Join the Movement

From March 1 to April 30, 2026, the community is invited to come together—whether by attending, donating, or spreading awareness.

• Campaign Launch at LIV Café & Bistro
• Fluevog Shoes Fundraiser at Fluevog Shoes
• 4th Annual Hughes Clothing Fashion Show at Union Club

Every moment, every connection, and every contribution helps bring life beyond cancer closer to reality.

Beyond the Runway

WOMEN GOING BEYOND is proof that when women come together—with intention, compassion, and vision—impact happens.

From Devon’s founding idea, to Rebecca’s creative collaboration, to the support of community partners like Hughes Clothing, Turnabout Luxury Resale, and Magnolia Hotel & Spa—this movement continues to grow stronger each year.

Together, we go beyond—beyond limits, beyond fear, and beyond cancer.

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