It has been so fun to check out, shop and model clothes from the Le Chateau concept store at Mayfair Shopping Centre over the past week. The beautiful and Stylish Jodi Bryans also gave Lisa Sinclair vitadesign.com and I a tour of the newly designed store while explaining the current direction for Canada’s Fashion Retailer out of Montreal. The staff was wonderful and we spent hours enjoying the store and the launch party for bloggers and media.
I haven’t shopped at Le Chateau in a long time and I have to say, I am impressed. The quality and clean lines in both the merchandise and the merchandising make a huge difference in the shopping experience. The new store offers better lighting, use of space and you no longer feel like you are engulfed in merchandise. The freshly renovated Le Chateau is now a pleasure to shop in. It offers an amazing dress boutique, a shoe selection that is sensational (with quality leather options) as well as an extensive variety of fun and fashionable accessories. The office attire is also more upscale and the formal dresses are stylish and better quality. They have recently launched a new bridal line with the retail depth to dress everyone in the wedding – bride, groom, bridesmaids and guests. Le Chateau’s concept store now makes special event shopping effortless.
I think Le Chateau’s Fall and Winter Advertising Campaign is brilliant, getting in touch with their Montreal roots. Love the colours, the 70’s boho chic and wrap dresses. If you haven’t been into Le Chateau lately, it is time to check it out again! Below are a few of my favourites from their current campaign. I bought the skirt in the Grace and the complete outfit in the imaginez and I have my eye on the boots in Miaou and the light blue coat in Mystere 🙂
Here is some more information and pictures from Le News – Le Chateau Blog about the new look and feel of the concept stores being rolled out across Canada.
LE CHÂTEAU continues to roll out its new concept store design across Canada with its newly-renovated location now open at Fairview Pointe-Claire in Montreal. Over the past few years, Canada’s fashion retailer LE CHÂTEAU has been in the process of rolling out this more modern and sophisticated new concept store design, including Scarborough Town Centre in the Greater Toronto Area, which recently re-opened in April 2015. This new retail space accentuates the brand’s clothing, footwear and accessories with its soft taupe and grey backdrop and accents of nickel and glass. Backlit accessory walls showcase handbags and accessories while custom footwear displays draw attention to premium leather collections. Merchandised as lifestyle niches from career to casual, special occasion and bridal, collections are more clearly defined for the customer and easier to shop. At Fairview Pointe-Claire in Montreal, the menswear collection mirrors the ladies wear section but in deeper, richer tones as customers are welcomed into the store with a dark wood presentation table that contrasts the bright décor. All the lights are LED, which don’t need to be replaced and save on electrical consumption. Look for this concept to roll out in other stores across Canada in 2015 including Yorkdale in Toronto, St-Laurent Shopping Centre in Ottawa and Mayfair Mall in Victoria, BC.