Beautycounter Makeup Night

Jody Hollis

/ Beautycounter


Such a great time with these lovely women for Beautycounter Makeup Night. Thanks to Vellar Chou for making everyone look so fantastic in Beautycounter makeup and Sheri Fraser for hosting us at her beautiful home. It was fun to see so many gorgeous women trying this beautiful, safe and high-performing cosmetic and skincare line.

Sheri1Our stunning host – Sheri Fraser

You can feel safe and beautiful as Beautycounter screens for over 1500 harmful and toxic ingredients (allergens, cancer creators, hormone disruptors) and is extremely transparent by listing EVERY ingredient in their products. Most products are gluten free, vegan, and organic. My friend in the US, Meg Dillard, says it’s “Chanel meets Whole Foods” – love it!

fnalltngLadies from Beautycounter Makeup Night

Top 10 Beautycounter Cosmetics used by Vellar Chou at Make-up Night

1) Tint Skin – offers a lightweight, creamy foundation that cares for your skin. The formula goes on seamlessly and blends effortlessly to cover imperfections and even skin tone. The most popular colours of the evening (porcelain, linen, sand and honey) from lightest to darkest.

2) Touchup Skin Concealer Pen – hides dark circles, redness, and other imperfections. Light colour was used on everyone and created that flawless look.

3) Matte Bronzer – delivers a refined, natural-looking glow, thanks to their shimmer-free finish -plus, they can double as a matte contour. No.1 used on everyone for that sun-kissed effect.

4) Eyeshadow Duo – offers a flattering, luminous affect because of the Porcelain Flower Extract. Most  popular colour duos – pearl/champagne, used as an eyeshadow and a cheek tint. Fawn/night, used as an eyeshadow, eyeliner and for filling in brows. Peach/bronze, the ladies loved the shimmery gold effect of this eyeshadow.

5) Powder Blush Duo –  delivers the perfect amount of healthy-looking, luminous colour. These satiny powders contain Porcelain Flower Extract (a Thai bloom known for its antioxidant benefits) to help moisturize the skin, blending seamlessly. Most popular of the evening was tawny/whisper but my favourite for blondes is the flamingo/apricot. The brighter peach and pink for the cheeks looks so youthful.

6) Sheer Lipstick  – most popular Lipstick colours of the evening – rose, coral, & twig. This beautiful hydrating lipstick can also be used as a blush.

7) Mascara – delivers dramatic length and definition. 3 years in the making this is a must have!

8) Cream Blush – brightens cheeks with natural, dewy colour. Jojoba ester and carnauba wax condition and hydrate skin, making the smooth, non-sticky formula easy to apply on the go. Most popular colour was hibachis and I love using it as a lipstick to.

9) Mattifying Powder – blends invisibly to set makeup, absorb shine and reduce appearance of pores and fine lines.

10) Nourishing Rosewater Mist – tones, hydrates and sets your make-up – provides your skin an instant pick me up.

thehehehSome of the most popular Beautycounter Makeup from the evening

Beautycounter also has a top rated Baby & Kids line, a full body line with products that feel and smell amazing for everyone in your family. So hydrating!

sssMore of the beautiful ladies from makeup nIght

Such fantastic news about BeautyCounter purchasing Nude – WOOT! 

The New York Times
FASHION & STYLE|Bono and Ali Hewson Join a Natural Beauty Juggernaut

Vanessa Friedman

After a week in which Revlon bought Elizabeth Arden and Mayhoola for Investments bought Balmain, now Beautycounter, the California-based natural beauty line, has bought Nude, the natural beauty line founded by Bono’s wife, Ali Hewson, from LVMH Moët Hennessy Louis Vuitton. Bono will become an investor in Counter Brands, the parent company of Beautycounter, and Ms. Hewson will become a board member.

Details of the deal were not disclosed, but the move forms a potential natural beauty juggernaut at a moment of increasing consumer interest in health, well being and sustainability.

Ms. Hewson characterized the acquisition as the meeting of “soul mates.” She said, “It will allow us to really amplify the message.”

About their first discussion, Gregg Renfrew, chief executive of Beautycounter, said, “It was one of those meetings where everyone just starts talking very quickly.

“Actually, Ali doesn’t talk that quickly, but I do,” she added. “We just realized we had a shared philosophy, and this was an opportunity to take a leadership position in the sector.”

LVMH, which also owns Edun, the sustainable fashion line founded by Ms. Hewson to promote local business in Africa (“trade not aid,” as her husband likes to say), bought Nude in 2011. But the brand had languished since then, a very small fish in a big beauty pond.

By contrast, Beautycounter, founded in 2013 as a for-profit business but certified for its social and environmental performance, grew rapidly and is predicting $225 million in revenue by 2017. Investors include TPG Growth and Jeremy Zimmer of United Talent Agency. The brand is known for its “Never List,” more than 1,500 ingredients it has sworn not to include in its products, as well as its political lobbying for greater oversight of beauty products. Personal care products in the United States are still regulated according to a 1938 bill, much to Ms. Renfrew’s dismay.

Though smaller than Beautycounter, Nude’s global profile (and that of its founders) will be invaluable to Beautycounter, which is available only in the United States and Canada. Ms. Renfrew sees the acquisition as an opportunity to extend both brands’ reach, while also leveraging similar production facilities to mutual advantage.

Although Beautycounter has done select limited collaborations with other brands such as Goop and J. Crew, and will have a partnership with Target this fall, it is based on a direct sales model, with a sales force that could be characterized as a contemporary version of the Avon ladies. It now has more than 20,000 saleswomen around North America. Nude, which has been billed as a luxury line, is sold through retail outlets such as Sephora and SpaceNK.

Consolidation of the message will begin when Nude, which has its headquarters in San Francisco, moves into the Beautycounter offices in Santa Monica, Calif., and Ms. Renfrew becomes chief executive.

As to whether the acquisition is the first step in forming a natural beauty conglomerate, Ms. Renfrew said not necessarily. “We weren’t actively shopping the market,” she said. “It was just about a shared commitment.”

The bet is that the shared commitment will add up to even more than the sum of its parts. Or, rather, its products. Beauty with a mission meets the naked truth. They hope it will be a rockin’ combination.

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