Why Clean Beauty?

Jody Hollis

/ Beautycounter

Have you been wondering what exactly “clean beauty” is, and why clean beauty matters?

Clean beauty refers to beauty products that are free from toxic substances. Additionally, clean beauty should be ethically sourced and contain clean, safe, science-backed ingredients.

Why does this matter?

Health and safety!

These are the two driving forces behind the Clean Beauty movement.

The Science of Why Clean Beauty

It all comes down to science when considering why clean beauty matters. Therefore, several studies have examined the chemicals in cosmetic products and their effects on the human body. 

Consequently, many chemicals found in beauty products are known endocrine (hormone) disruptors. An endocrine disruptor is a chemical (both natural and man-made) that interferes with the body’s hormones. Unfortunately, chemicals that mess with our hormones are linked to increased risks of birth defects, cancer, obesity, insulin resistance, and other health issues.

Two well-known endocrine disruptors are parabans and phthalates

Phthalates are a class of plasticizing chemicals used to make products more pliable or to make fragrances stick to skin.

Parabens are preservatives commonly used in products to prevent bacteria and mold growth. They are commonly found in shampoo, face cleanser, body wash, lotions, and cosmetic foundations.

The HERMOSA study, led by Dr. Harley, investigated exposure levels to these two chemicals through cosmetic usage.  Not surprisingly, the study found a significant drop in the levels of phthalates and parabens in the participants once they changed to lower chemical cosmetic products.

The Beautycounter Way

I believe that the products we use every day should actually be good for us. Additionally, the ingredients in said products should back up this belief.  Thankfully, I found Beautycounter and guess what? They believe this too!

If only this were the same moral ground ALL companies stood on – am I right?

Clean Beauty Cosmetics Products

So, you might be wondering how Beautycounter ensures clean, safe beauty products?

Firstly, Beautycounter has a list called The Never List which names 1,800 chemicals that will never be found in their products.

Secondly, Beautycounter follows a rigorous five-step ingredient selection process when considering product formulas.

Clean Beauty Bad Ingredients

Education is the first step to making well-informed decisions regarding our personal health! Therefore, I suggest you look at The Never List as well as the five-step ingredient selection process. This way you can learn more about the chemicals found in common day-to-day food and products and truly make the best decision for YOU.